Ted Cruz Took a Position on Fireworks Legalization in Iowa to Win 60 Votes

<a href="http://www.shutterstock.com/cat.mhtml?lang=en&language=en&ref_site=photo&search_source=search_form&version=llv1&anyorall=all&safesearch=1&use_local_boost=1&autocomplete_id=&searchterm=fireworks&show_color_wheel=1&orient=&commercial_ok=&media_type=images&search_cat=&searchtermx=&photographer_name=&people_gender=&people_age=&people_ethnicity=&people_number=&color=&page=1&inline=309048455">Andor Bujdoso</a>/Shutterstock

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


Do you ever feel like a plastic bag, drifting through the wind, wanting to start again?

Then you probably voted for Ted Cruz. Bloomberg’s Sasha Issenberg has the most intriguing analysis of the Texas senator’s victory in last night’s Iowa caucuses, explaining how Chris Wilson, the Cruz campaign’s pollster and director of analytics, carved up the state’s eligible voters into 150 different categories with a borderline spooky precision. No issue was too small for the Cruz campaign—not even the legalization of fireworks sales, which are currently illegal in Iowa:

When there was no way that a segment could be rolled up into a larger universe, as was the case with the sixty Iowans who were expected to make a priority of fireworks reform, Cruz’s volunteers would see the message reflected in the scripts they read from phone banks, adjusted to the expected profile of the listener. A Stoic Traditionalist would hear that “an arbitrary ban of this kind is infringing on liberty,” as a messaging plan prepared by Cambridge Analytica put it, while Relaxed Leaders are “likely to enjoy parties and community celebrations, such as the 4th of July, and thus a fun-killing measure of this kind is unlikely to sit well with them.”

But here’s the best part:

Unlike most of his opponents, Cruz has put a voter-contact specialist in charge of his operation, and it shows in nearly every aspect of the campaign he has run thus far and intends to sustain through a long primary season. Cruz, it should be noted, had no public position on Iowa’s fireworks law until his analysts identified sixty votes that could potentially be swayed because of it.

And it’s true—fireworks reform might not be a big issue among Iowa voters, but it does look like a real pain to celebrate America’s independence if you live in Des Moines, a healthy two-hour drive from the nearest place to purchase fireworks legally. If you didn’t know what Iowa looked like, you could draw a near-perfect outline of the state just by connecting the dots of all the fireworks retailers on its borders seeking business from Hawkeye State fireworks enthusiasts:

Google Maps

The reasons why Cruz prevailed go well beyond his campaign’s microtargeting. Maybe Trump should have considered spending real money, or investing in a better ground game himself, or—I’m reaching here—conducting his life in a way that didn’t thoroughly alienate the evangelical voters who comprised two-thirds of the electorate. But Cruz has proven that he’s a candidate who knows what he’s doing.

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate