Pro-Clinton Group Targets Latinos With Ad Branding Trump a Racist

Priorities USA is launching a digital ad campaign aimed at Hispanic voters in swing states.


A pro-Hillary Clinton super-PAC is launching an ad campaign to make sure Latino voters are aware of Donald Trump’s recent attacks against a judge’s “Mexican heritage.”

As Mother Jones reported last month, Priorities USA plans to invest million of dollars in online ads targeting specific demographic groups that the super-PAC believes will back Clinton in the fall. On Thursday, the group announced the first set of those ad buys, a set of four ads aimed at Latino voters in Colorado, Nevada, and Florida that will run on Instagram, Facebook, and Pandora. The most damning of the ads features a string of Republicans calling Trump racist for his attacks against Judge Gonzalo Curiel, who is presiding over a case challenging Trump University. The ad closes with Paul Ryan calling it “the textbook definition of a racist comment.”

In another ad, a family is shown eating dinner and swinging at a playground, while in the background Trump’s comments calling Mexican immigrants rapists and criminals are juxtaposed with clips of Clinton calling for immigration reform. “The choice is clear,” on-screen text says to close the ad.

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This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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