Pro-Clinton Group Targets Latinos With Ad Branding Trump a Racist

Priorities USA is launching a digital ad campaign aimed at Hispanic voters in swing states.


A pro-Hillary Clinton super-PAC is launching an ad campaign to make sure Latino voters are aware of Donald Trump’s recent attacks against a judge’s “Mexican heritage.”

As Mother Jones reported last month, Priorities USA plans to invest million of dollars in online ads targeting specific demographic groups that the super-PAC believes will back Clinton in the fall. On Thursday, the group announced the first set of those ad buys, a set of four ads aimed at Latino voters in Colorado, Nevada, and Florida that will run on Instagram, Facebook, and Pandora. The most damning of the ads features a string of Republicans calling Trump racist for his attacks against Judge Gonzalo Curiel, who is presiding over a case challenging Trump University. The ad closes with Paul Ryan calling it “the textbook definition of a racist comment.”

In another ad, a family is shown eating dinner and swinging at a playground, while in the background Trump’s comments calling Mexican immigrants rapists and criminals are juxtaposed with clips of Clinton calling for immigration reform. “The choice is clear,” on-screen text says to close the ad.

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is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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