The Trump Files: Donald and the Great Geico Boycott

“Something has to be done about this terrible, terrible Geico ad.”

Mother Jones illustration; Shutterstock

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.

This post was originally published as part of “The Trump Files”—a collection of telling episodes, strange but true stories, and curious scenes from the life of our current President—on June 1

The Donald knows a bad commercial when he sees one, and he won’t hesitate to strike back against them.

“Something has to be done about this terrible, terrible Geico ad,” he demanded in the March 21, 2011, edition of his “From The Desk of Donald Trump” YouTube series. At the time, Geico was running ads that featured basically nothing but a gravelly-voiced man in a suit asking rhetorical questions. (Look, they were weird. Just watch them yourselves.) Trump was incensed by the ads.

“It’s the worst I’ve ever seen on television,” he complained. “They’ve got this third-rate guy acting like he’s Humphrey Bogart, he’s driving people crazy…It’s a horrible commercial, it bothers everybody.”

But, as always, Trump had a plan to solve this. “We ought to boycott Geico,” he told his internet fans. “This is not Humphrey Bogart. If it were, Humphrey Bogart would not be a very famous guy.”

Read the rest of The Trump Files:

 

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate