The NRA’s Chuck Norris Ad

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The National Rifle Association is firing up its voter army for November’s midterm elections. Nevermind that the past two years have brought the greatest advances in gun rights in a half-century: that won’t stop the NRA from scaring people with the prospect of “them” coming to try to take away your gun. Here’s Walker, Texas Ranger star Chuck Norris, helping out:

Anyway, Chuck, who makes Apple Pie look un-American, is right: you should register to vote. And you should also read Mother Jones’ full Chuck Norris coverage. Remember the time he took on the climate change “con game“? Or debunked the theory of evolution? Or joined the birthers? Those were all awesome. But while I realize Chuck Norris can win a game of Connect Four in only three moves, I’m personally more of a fan of General Petraeus—a man who has his own adjective.

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December is make or break for us. A full one-third of our annual fundraising comes in this month alone. A strong December means our newsroom is on the beat and reporting at full strength. A weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again today—any amount.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

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