Are Your Food Ads Racist?

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Junk food companies are spending a disproportionately high percentage of their marketing budgets on ads for black-targeted television channels, according to a new study from the University of Connecticut’s Rudd Center for Food Policy and Obesity.

Spanish-language television is also a draw for junk food companies, although to a lesser degree overall.

The study defines black-targeted TV channels as those with a “high proportion of black individuals in the audience and/or whose ads were viewed disproportionately more by black teens relative to white teens.” The contrast is stunning: Black children see at least twice as many ads for sweets and sodas compared with white children.

Check out the results in the infographics below, and to see the full results of the study, click here.

infographic

University of Connecticut Rudd Center for Food Policy and Obesity
infographic

University of Connecticut Rudd Center for Food Policy and Obesity

 

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We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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