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PRICELESS….Email from a friend at 12:14 pm:

Prediction: By the end of the week, someone will make a Sarah Palin spot that is a takeoff on the Mastercard “Priceless” ads.

End of the week? Here’s former McCain advisor Mike Murphy blogging at Swampland at 1:00 pm:

New ad slogan: “Clothes for Gov. Palin? $150,000. Time machine to go back two months to late August and ask what the Hell were Schmidt and Davis thinking when they cooked up this idea and sold it to McCain? Priceless.”

I think my friend is still working on old-fashioned MSM time. We’ll probably have three or four versions of that ad up on YouTube by tomorrow morning at the latest. Sometime tonight is probably a better guess.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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