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Greg Sargent highlights a piece of a recent CBS poll which suggests that Americans are pretty happy with doing at least as much on the healthcare front as we’re currently doing. That’s good news.

Unfortunately, the numbers aren’t as good as they look at first glance. 57% think we should cover as many or more Americans than the current bills, but how many of those people would you lose if you added “even if it meant paying higher taxes”? 60% want to control costs better, but how many would you lose if you added “even if that means your healthcare choices might be restricted”? Support for more stuff is usually pretty high in the abstract, but on healthcare these days it’s not all that high even in the abstract. That’s not such good news at all.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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