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Guess what? Healthcare reform is getting more popular. Just a little more popular, mind you, but every little bit counts when it comes to wavering congress critters.

What’s really important here, though, isn’t the magnitude of the change, but just the fact that the tide is shifting. This might have something to do with the recent summit and some of Obama’s more aggressive speechmaking recently, but my guess is that it mostly has to do with the fact that there’s an actual bill on the table now; Democrats have something concrete to sell; Republican obstructionism has been a little too screechy for a lot of independents lately; and, most important, it looks like we’re actually in the home stretch.

That, I think, concentrates the mind wonderfully. The long, dreary dog days of the legislative process are over, and now we’re in the final few seconds of the game. It’s exciting! And it makes some of the concrete measures in the bill just a little more…..well, concrete. It’s still gonna be a close one, though.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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