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Chris Hayes tweets:

11:10 am: Honest question: is there some trick for people who fly all the time to not constantly get sick? 

11:23 am: Lots of votes for airborne and zinc.

Forget Airborne. Let’s talk about zinc. Every instinct in my body tells me it doesn’t work. It’s a scam. There’s no double-blind evidence for it. Etc. But I use the nasal spray version of Zicam and….it seems to work! Even though I’m really skeptical about it, which ought to wipe out any possible placebo effect. Unless I secretly do believe it in the lizard part of my brain responsible for such things.

Or maybe I just think it works because I’ve never kept serious track of how I respond. Who knows? Thus, today’s question: do you use zinc for colds? Does it seem to work? And why aren’t there any good clinical studies of it? You’d think some academic type would be curious enough about it to get a small NIH grant or something and check it out. Anybody know of some academic type who’s done this?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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