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The first thing I do when I come down to the computer each morning is read the email that’s piled up overnight. More precisely, I sort of mindlessly click through and delete the 90% of it that’s either spam, PR drops, announcements from politicians, or other related dreck. I was doing that this morning when my eyes lit on the phrase “lambasted the tilted playing field that benefits Wall Street banks over Main Street banks.” My fingers stopped. Tell me more, internet!

In a 45-minute interview this week, Federal Reserve Bank of Kansas City President Thomas M. Hoenig, who’s emerged as one of the few influential voices calling for a fundamental redesign of a broken U.S. financial system:

  • Lambasted the tilted playing field that benefits Wall Street banks over Main Street banks;
  • Called the idea that the U.S. needs megabanks to compete globally a “fantasy”;
  • Said Congress should mandate simple, easily understood and enforceable rules — rather than guidelines — so regulators can restrain financial firms and rein in the financial system;
  • Prodded the Senate to get tougher on permanently ending Too Big To Fail by enacting laws that would take away much of the discretion currently held by policymakers (who bailed out financial firms when confronted with these decisions in late 2008);
  • And criticized the Federal Reserve’s ongoing policy to keep the main interest rate near zero because it “guarantee[s] a spread to Wall Street”, enabling unearned profits and “encourag[ing] speculation.”

….Hoenig isn’t just any reformer — he’s the longest-serving Fed policy maker; a voting member of the Fed’s main policy-making body, the Federal Open Market Committee; and his credentials as a deficit- and inflation hawk are unparalleled.

I’m not so sure Hoenig is right about raising the interest rate — his inflation hawkery is too strong for my taste — but I definitely like his attitude toward leverage and how to rein it in:

“The simplest is: What is your total assets and what is your equity capital, and what’s that ratio, and what’s the maximum we should allow it to be? Should it be 12 or 14 or in some instances 15? We can have that debate either through the legislative process or though the regulatory process with comments and then come to a rule that is binding and cannot be exempted under any circumstance.

….”The max should be — and this is based on my experience, I haven’t done the studies, so I have to put that caveat in there — if a bank has a 12-to-1 leverage ratio, total assets to equity, that’s a fairly good operating level if you look across the country. So I would be inclined to put 15-to-1 as the max, so that in a growth environment you could get to 15, but not beyond that. That becomes a constraint, and I think it would work over time. You would get some blame during the boom that you’re inhibiting growth, but that means you’d have to bring capital to the table and that would be strong.

“So I would start with 15. Let the debate go on — if that’s not the right number — but that’s where I would start.”

Obviously Hoenig isn’t exactly bowling over the world with his views yet, but it’s nice to see that there are at least a few people in real policymaking positions who seem to get this stuff. Hoenig’s approach to leverage, I think, is exactly right: keep it simple and keep it blunt. The only thing he doesn’t mention here is the need to apply these kinds of blunt limits to the shadow banking system as well as the conventional banking system, but I’d be surprised if he doesn’t believe that too. Is there any way we can appoint him dictator for a day?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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