August 12, 2010

Scott Pilgrim vs. The Expendables

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So which movie will be the top grosser this weekend? In the red corner, we have Matt Zoller Seitz:

This weekend, “Scott Pilgrim” goes head-to-head with Sylvester Stallone’s 1980s-style, tough-guy action picture, “The Expendables,” at the box office. (“Pilgrim” will win, trust me. Box office is driven by young viewers, and young viewers don’t line up to see films starring 64-year-old men.)

And in the blue corner, Ben Fritz:

“The Expendables,” directed by and starring Sylvester Stallone, has men of all ages excited to come to theaters this weekend, with pre-release surveys indicating it will sell about $35 million worth of tickets in the U.S. and Canada….”Scott Pilgrim vs. The World,” based on a cult favorite series of graphic novels, has demonstrated only limited appeal among young men and is set to open to only about $15 million.

May the best man win. Which one are you planning to see?

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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