Friday Cat Blogging – 10 September 2010

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This picture of Domino is one of my favorites ever. I couldn’t really tell you why. It just seems so perfectly feline. (However, she wasn’t staring in the window because she wanted me to open the door and let her in. That’s usually the reason, but this time it turned out she was engaged with some sort of insect on the front porch and wasn’t trying to get my attention at all. She just wanted to catch her bug.) Over on the right, Inkblot has burrowed himself under a quilt, something that’s suddenly attracted his interest just this week. I guess the weather must be turning colder. He didn’t really do the job right, though, so as soon as I finished taking pictures of him I lowered the quilt so he could have a more cave-like hidey hole. He seemed pleased.

WE CAME UP SHORT.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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