Chart of the Day: The Surprisingly Stable Cost of Presidential Elections

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This is a pretty fascinating chart from the latest issue of the magazine. (At least that’s where I assume it comes from. It looks too professionally done for anything but print.) What’s fascinating, to me, isn’t that the costs of presidential campaigns have skyrocketed so much, but that they haven’t. Until very, very recently, that is. From 1964 all the way through 2000, the cost of presidential campaigns was pretty stable, ranging around $300-600 million in inflation-adjusted terms. It was only in 2004 and 2008 that costs suddenly went through the roof.

I wouldn’t have guessed that. I always figured that campaign costs had been rising inexorably for decades. But apparently not. They’ve only been rising inexorably for the past eight years.

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We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

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And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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