Chart of the Day: The Surprisingly Stable Cost of Presidential Elections

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This is a pretty fascinating chart from the latest issue of the magazine. (At least that’s where I assume it comes from. It looks too professionally done for anything but print.) What’s fascinating, to me, isn’t that the costs of presidential campaigns have skyrocketed so much, but that they haven’t. Until very, very recently, that is. From 1964 all the way through 2000, the cost of presidential campaigns was pretty stable, ranging around $300-600 million in inflation-adjusted terms. It was only in 2004 and 2008 that costs suddenly went through the roof.

I wouldn’t have guessed that. I always figured that campaign costs had been rising inexorably for decades. But apparently not. They’ve only been rising inexorably for the past eight years.

HERE ARE THE FACTS:

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ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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