August 8, 2012

People Just Don’t Like Mitt Romney, Part 34

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According to a new Washington Post/ABC News poll, Mitt Romney still isn’t doing well in the “connecting with other humans” department:

Mitt Romney is laboring under the lowest personal popularity ratings for a presumptive presidential nominee in midsummer election-year polls back to 1984….Forty percent of Americans overall view Romney favorably, 49 percent unfavorably….A new high of 30 percent now see him “strongly” unfavorably, nearly double his strongly favorable score

Romney got a nice bounce upward after the primary battles ended in April, but he’s started to slide back down over the past few weeks. The only good news for the Romney camp is that although Obama is far better liked than Romney among the general population, the gap is only seven percentage points among registered voters. So there’s that to cling to.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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