The Opportunity Cost of Playing Nice

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I got an email this morning from a friend who, while agreeing that Obama’s low schmoozability isn’t really keeping anything from getting done in Washington DC, is still a bit concerned that Obama might be taking things too far. After all, if he’s given up completely on having a decent relationship with the opposition, that might still have an effect on the margin.

At a first pass, that sounds unarguable. Other things being equal, friendly relationships certainly can’t hurt, can they?

Actually, they can. The problem, I think, is in the opportunity cost. In the past, it was possible (according to legend, at least) for politicians to rip each other bloody in public and then head out for a beer afterward to laugh about it. But even if that’s true, it’s an era that’s long gone—and not just in the White House. For better or worse, politicians of opposing parties just don’t socialize much anymore.

So here’s Obama’s problem. He can continue to try to make nice with Republicans, figuring that even if it does no good, it probably does no harm either. But if he does that, he has to be reasonably friendly in public too. And that might carry a cost. It means he’s given up one possible way of moving public opinion in his direction.

So in his second term, he seems to be making a different calculation. If trying to compromise gets you nowhere, maybe a more direct appeal to the American public will. And that means attacking Republican intransigence more directly. It’s no sure thing this will work, of course, but it’s worth a try given his utter failure to move Republicans even a smidgen during his first term. And guess what? He seems to have gotten a decent fiscal cliff deal out of it. He’s starting to generate a bit of Republican nervousness toward using the debt ceiling as an opportunity for hostage taking. And his favorability ratings continue to creep upward. Being the bad cop doesn’t seem to be doing any harm.

Political scientists will tell you this can’t work because presidents don’t really have much power to move public opinion. Maybe. But Obama seems to think it’s worth a try, and I find it hard to disagree. One way or another, the tea party faction of the Republican Party has to be held accountable for its zealotry. Maybe a little plain talk is the best way to do that. And maybe Beltway sensibilities need to toughen up a bit.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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