Black Friday Is Now Just a Dark Shade of Gray


This year’s meme of the day—literally—is that Black Friday is just a bunch of meaningless hooey. To sample just a few: Neil Irwin tells us that Black Friday sales have no broad significance; David Lazarus says Black Friday crowds are losing out to the internet; Suzanne Kapner says Black Friday doorbusters are just an illusion; Lydia DePillis says Black Friday is a terrible and dangerous tradition; and the staff of the Christian Science Monitor this year debunks no fewer than 16 Black Friday myths.

Is it like this every year? Maybe. But I don’t remember quite such relentless dyspepsia over Black Friday in years past. Plenty of horror, shock, and disgust, to be sure, but not mere shoulder-shrugging dismissal. Because of this, I’m officially declaring that the Black Friday bubble has peaked. If you own stock in Black Friday Inc., it’s time to sell.

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