February 26, 2014

Last Weekend, a 10-Second Airport Delay Went Viral

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Today the Washington Post brings us the perfect tale of modern viral hysteria. Apparently Ashley Brandt had a problem with her DC driver’s license at the Phoenix airport, and social media went wild after her boyfriend tweeted about it. Here is the entire story:

According to Brandt, an agent with the Transportation Security Administration took a look at her D.C. license and began to shake her head. “I don’t know if we can accept these,” Brandt recalled the agent saying. “Do you have a U.S. passport?’

Brandt was dumbfounded, and quickly grew a little scared….Brandt says the agent yelled out to a supervisor, working in adjacent security line. Are D.C. licenses valid identification?

Brandt says she could hear the response, “Yeah, we accept those.”

And that was it. A TSA agent was unsure about something, and then cleared it up in a few seconds. And the twitterverse went crazy.

I get it: we all hate TSA, and TSA agents sometimes do dumb things. And social media encourages mob reactions based on 140-character rants. But honestly, folks. Chill. Not every minor inconvenience in the world deserves to go viral.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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