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This is hardly the biggest problem American Apparel has right now, but:

American Apparel issued a public apology Thursday after the company posted a stylized picture to its Tumblr page of the space shuttle Challenger disaster thinking it was fireworks.

The company was immediately hammered with negative feedback.

In its apology, the company said it was an honest mistake by the social media manager, who was born after the 1986 explosion that killed all seven crew members, including schoolteacher Christa McAuliffe.

In related news, I would like to apologize on behalf of my entire generation for using that picture of a dirigible on fire earlier this week. I thought it was a still from the latest Transformers movie.