Apple Is Yet Again Making a Play for the Corporate Market

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily.


Tim Lee provides a rundown today of the new products Apple is expected to announce tomorrow. Here’s one of them:

Rumors suggest that Apple will make a move in the opposite direction, unveiling a new tablet, possibly called the iPad Pro. It’s expected to be larger than the current iPad, at around 13 inches.

Aimed at business users, it’s rumored to sport a stylus — aiding the kind of precision work business users need to do — and allow users to run two apps side by side. Apple may partner with companies like IBM to help it sell the product to corporate customers.

This made me curious. One of my biggest complaints about the original iPad was its lack of an accessible file system. If all you want to do is play games and update your Facebook page, this is no problem. But if you want to do anything approaching real work, it’s a deal killer. It’s probably the single biggest reason I finally gave up and switched to an Android tablet (and later a Windows tab).

So has Apple ever addressed this? Sort of. It turns out that you can now save files directly to the cloud, and if you install a dedicated app you can save your files to a third-party local file system. That’s progress. But I wonder how well that’s going to go over with corporate IT departments? The good: a third-party file system potentially gives them fine-grained control over things that a native file system doesn’t. The bad: native file systems are easier to support, since they’re the same on every machine and users can’t bollix them up.

In any case, it’s interesting that Apple is yet again trying to go after the corporate market. That’s never been a winner for them, and it’s probably not a great sign that this is apparently their big idea going forward to get iPad sales back on track.

I'm hopeful because of readers like you. Will you pitch in today?

We see the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

But not here.

When Mother Jones started publishing 50 years ago, our founders made a critical decision: to be a reader-supported nonprofit. They knew that no corporate owner would be interested in a muckraking newsroom; they also knew that no muckraking newsroom would be interested in following the agenda of a corporate owner.

And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled thanks to a $50,000 match. So when you make a donation, it’ll go twice as far.

Your support keeps us going. If you’re able, donate today.

Thanks for reading.

—Monika Bauerlein, CEO

I'm hopeful because of readers like you. Will you pitch in today?

We see the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

But not here.

When Mother Jones started publishing 50 years ago, our founders made a critical decision: to be a reader-supported nonprofit. They knew that no corporate owner would be interested in a muckraking newsroom; they also knew that no muckraking newsroom would be interested in following the agenda of a corporate owner.

And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled thanks to a $50,000 match. So when you make a donation, it’ll go twice as far.

Your support keeps us going. If you’re able, donate today.

Thanks for reading.

—Monika Bauerlein, CEO

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

INDEPENDENT. BECAUSE OF YOU.

Mother Jones has no billionaires calling the shots—just readers like you making fearless reporting possible

Donate