March 2, 2016

Donald Trump Is Becoming Less Popular

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Looking for something to cheer yourself up? I don’t have much for you, but I have something: Donald Trump seems to be getting slightly less popular lately. He’s still winning plenty of Republican primaries, but ever since the first week of January his net unfavorables have been drifting upward slowly but fairly steadily.

This won’t help Republicans much, since all their other candidates appear to be getting unpopular even faster than Trump. And although Hillary Clinton is doing a little better than Trump, she’s not going great guns in the favorability race either. In fact, as near as I can tell, everyone is becoming less popular except for Bernie Sanders, who appears to be the only person left in America with a positive favorable rating.

If there’s a difference here, I’d say that Hillary has been getting pilloried ever since Benghazi, while Trump has only barely been attacked at all. Once Democrats really start hammering him, he probably has further to fall. That’s the glass-half-full analysis, anyway. Take it for what it’s worth.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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