Donald Trump Is Becoming Less Popular

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Looking for something to cheer yourself up? I don’t have much for you, but I have something: Donald Trump seems to be getting slightly less popular lately. He’s still winning plenty of Republican primaries, but ever since the first week of January his net unfavorables have been drifting upward slowly but fairly steadily.

This won’t help Republicans much, since all their other candidates appear to be getting unpopular even faster than Trump. And although Hillary Clinton is doing a little better than Trump, she’s not going great guns in the favorability race either. In fact, as near as I can tell, everyone is becoming less popular except for Bernie Sanders, who appears to be the only person left in America with a positive favorable rating.

If there’s a difference here, I’d say that Hillary has been getting pilloried ever since Benghazi, while Trump has only barely been attacked at all. Once Democrats really start hammering him, he probably has further to fall. That’s the glass-half-full analysis, anyway. Take it for what it’s worth.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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