Why Do Campaigns Give Away Their Strategies?

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As soon as the California primary is over, Donald Trump will be facing a barrage of attack ads:

A series of ads painting [Trump] as an unserious, unready, and unscrupulous businessman who also happens to disparage women and minorities is to start airing June 8, the day after the final primaries in which Trump is likely to clinch the Republican presidential nomination.

“That’s a good day to start,” said Justin Barasky with Priorities USA Action, a super PAC backing Democrat Hillary Clinton. “We’re not going to the make the same mistake Republicans did in waiting too long [to go on the offensive].”

That sounds fine. But why announce it in advance? Doesn’t that just give your opposition time to plan a counteroffensive? Or am I missing something?

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Our news will always be free to read, watch, and listen to online. But what is its value?

Unbiased reporting on the issues that billionaire-owned newsrooms won’t touch. Fearless research into the dark corners of government and corporations. Ferociously fact-checked news that focuses on the facts, and the facts alone.

It IS free for you and every reader, viewer, and listener to utilize. But it’s not free for our team to make. So, what’s it worth to you? Let us know by making a donation: Make a one-time donation today to support this work. Or make a monthly sustaining donation to help us plan for the future.

Whatever you choose, know that you’re supporting more independent, investigative journalism in a time when we need it most.

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