Kraft Invents New Way to Trick Your Kids Into Eating Kraft Products

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Kraft is providing parents with a new ploy to trick their kids into eating salads:

The food company is disguising its ranch dressing and relabeling it as salad “frosting,” packaging it in a slim white tube with flecks of vibrant color that resembles a confetti cake. The deception that parents can wield to get their kids to eat healthful foods is at the heart of the marketing initiative.

Healthful foods? Ranch dressing gets practically all of its calories from fat: aside from water, it’s made out of oil, eggs, sugar, salt, and buttermilk. It may be delicious, but healthy it’s not.

I’ve always been curious about something. Maybe one of you knows the answer. Which is healthier: (a) a salad topped with ranch dressing, or (b) nothing, along with some nutritional supplements? This whole thing reminds me of broccoli covered in cheese for folks who can’t get their hubby to eat vegetables. But it’s not as if the broccoli magically sucks all the bad stuff out of cheese. Once you combine the two, just how healthy is it, really?

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We just keep seeing it happen: Newsrooms owned by billionaires and corporations are spinning their own narratives, overwriting the truth, following only stories that keep them in the pocket of those with even more power.

Not here. We’re not owned by anyone. We’re not part of any cult that demands our allegiance to a bottom line. We’ve spoken up and spoken out while other newsrooms changed their stories—or cut them altogether—to keep the C suite happy.

Our mission is to find the truth and amplify it. That’s why we’re independent, nonprofit, and, crucially, funded by readers. The investigations on our website will always be free to read, watch, and listen to, but our newsroom is powered by readers who pitch in what they can so we can keep asking the hard questions.

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