The Big Winner in New Hampshire Is . . . Amy Klobuchar?

CNN

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As we all know, the key to winning the media race is to do “better than expected.” By that measure, Amy Klobuchar blew away the competition in New Hampshire tonight. She went from 9 percent in the weekend polls to 12 percent in the final polls to 20 percent in the actual voting. That’s a helluva surge.

Still, Sanders and Buttigieg remain the frontrunners, and it’s not clear how much support Klobuchar has in the upcoming contests in Nevada and South Carolina. Or, rather, it is clear, and the answer right at this moment is “not much.” But her surprise finish in New Hampshire could change that overnight. It could also change her fundraising just in time for Super Tuesday in three weeks. I’ll let you know if I start seeing Amy For America ads here in California.

It looks to me like Joe Biden is dead in the water. The worst possible thing for an electability candidate is to lose, and Biden has now lost twice in spectacular fashion. Will his “firewall” of South Carolina stick with him now that he doesn’t seem so electable after all? I doubt it.

There are still some votes to count in New Hampshire, but probably not enough to change things much. It looks like this is how the evening will end.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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