WATCH: Twitter Turns 5 (Video)

Twitter's fail whale.

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Like the first telephone call (“Mr. Watson, come here, I want to see you”), the world’s first tweet lacks a certain gravitas. “Just setting up my twttr” 29-year-old Jack Dorsey wrote five years ago today. Since then, notes the Guardian:

[Twitter] has woven itself into tumultuous events: the news that a plane had crash-landed in the Hudson River (with picture); the election protests in Iran; the rapid dispersal of the news of an 7.8-magnitude earthquake; updates from the ground about the terrorist attacks in Mumbai.

Not bad for a kindergartener, don’t you think? [Read MoJo‘s 2009 interview with Twitter co-founder Biz Stone here.] But lest you (still) think Twitter is all Beliebers and #tigerblood, the star-studded cast of Twitter’s promo cake-and-candles video shows off the platform’s wider range. Per the LA Times:

Entrepreneur Richard Branson, Secretary of State Hillary Clinton, decorating maven Martha Stewart, US Speaker of the House John Boehner, Italian astronaut Paolo Nespoli and entertainer Snoop Dogg, all explain how they use Twitter. One of the best moments: Snoop Dogg follows Stewart because “she loves to wake and bake with the big Snoop Dogg.” And Nespoli offers a breathtaking view of Earth from the International Space Station.

Below, watch this year’s Twitter birthday video:

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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