Hitler, Obama Both Fond of Slogans

"Forward!"<a href="http://www.bild.bundesarchiv.de/archives/barchpic/search/_1335899215/?search[form][SIGNATUR]=Bild+146-1990-048-29A">German Federal Archive</a>

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Hitler does not have a patent on adverbs.

It all started right after Team Obama debuted their new campaign’s slogan: “Forward“—the long-awaited sequel to 2008’s “Hope and Change.” And in those seven letters, members of the conservative commentariat detected a whiff of totalitarianism.

On Tuesday, ThinkProgress editor Alex Seitz-Wald threw together a primer on the bizarre, petty, and not entirely unexpected freak-out. For example, Bill Kristol of the Weekly Standard criticized the president for having signed off on a word so closely linked to Chairman Mao’s mass-murder-tastic Great Leap Forward. (“[P]erhaps President Obama might rethink this slightly creepy slogan,” Kristol pondered earnestly.) Breitbart.com‘s Joel Pollak (this guy) wrote about how the seven-letter slogan is further proof that Obama’s political heritage belongs to a long line of Communist tyrants. Jim Hoft at Gateway Pundit took Forwardgate as his cue to yet again draw the Obama-Hitler connection.

There you have it: The 44th President of the United States and his campaign staff like to use words. Communists and fascists throughout history were also known to have used words.

It’s the same kind of bulletproof logic you’d get from Dave Chappelle’s “Conspiracy Brother” in Undercover Brother.

Here are some other conclusions that follow the same line of reasoning that begot the Forward backlash. You can apply the formula to anyone, really.

Obama:

The White House/FlickrThe White House/FlickrYou know who else liked dogs, don’t you?

German Federal ArchiveGerman Federal ArchiveSupermodels:

You know who else really loved horsies?

Biggie:

WikimediaWikimediaYou know who else knew where Brooklyn at?

I think we’re done here.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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