Loud-Ass TV Ads Are About to Be Outlawed

Fear not, Fido. You won't need that mute button anymore!<a href="http://www.flickr.com/photos/_tar0_/5011296794/sizes/l/in/photostream/">Flickr/_tar0_</a>

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Listen up, TV advertisers: Big Brother is muting you! Well, not entirely. But beginning at midnight tonight, new Federal Communications Commission rules will bar television networks from blasting viewers with those excessively loud, screamy commercial breaks. At last you can retrieve your sanity from Empire Carpet and the KIA Hamsters. (The rules will not, however, get those damn kids off your lawn.)

Adopted a year ago Thursday, the rules “will require commercials to have the same average volume as the programs they accompany,” the FCC says. The commission was prompted to action last year when Congress passed the “Commercial Advertisement Loudness Mitigation Act“—the CALM Act. (Never mind the irony of regulating ads with legislation that sounds like it was named in a focus group.)

The enactment raises a host of questions—for example, what will happen to companies that make “volume leveling adaptors“?—and the FCC has set up a handy Q&A site for consumers. It includes pearls of wisdom such as this:

Q: What can I do about loud commercials until the new rules take effect?

A: Manually controlling volume levels with the remote control remains the simplest way to reduce excessive loudness levels.  The “mute” button on your TV remote is also useful to control excessively loud audio…

Seriously, though, the site needs your help in identifying rogue advertisers and their networks (“Tell Us About Loud Commercials”). So starting tomorrow morning, if this happens to you, simply report the violators to 1-888-TELL-FCC:

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Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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