Consumer Retorts: Trader Joe’s Bad Wrap

Yo, Joe! Do apples really need extra packaging?

Photo courtesy of Flickr user <a href="http://www.flickr.com/photos/harleyccoper/272310471/" target="blank">THE SHOW MUST GO ON</a>.

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CONSUMER RETORTS

Consumer Retorts

Trader Joe’s Bad Wrap

Yo, Joe! Do apples really need extra packaging?

TRADER JOE’S IS known for its high-quality, inexpensive fare. But what’s up with its overpackaged produce? Some of TJ’s fruits and veggies come bundled in plastic wrap and on plastic trays—way more padding than any other supermarket uses. A Trader Joe’s customer relations representative says the extra packaging ensures safe transportation and efficient stacking. It also means the chain can sort and deliver its own produce and doesn’t have to install scales at its checkout counters. That saves the store and its customers money, but it’s wasteful and irritating, particularly if you want to buy more or fewer items than come in a single package. And even no-frills 7-Elevens and corner stores can handle selling individual pieces of fruit without scales. Trader Joe’s rep says the company is rolling out compostable packaging and “selling some of our produce out of its package.” Well, there’s an idea that could bear fruit.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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